March is another exciting month for sporting events across the UK. Whether you're counting down to Cheltenham Festival or into basketball, it's going to be a busy one.
Not a single sporting event from the Tokyo 2020 Olympics made it into Ireland's most watched sports programmes of 2021 but these stats shows an unrivalled marketing potential for GAA. Is your team sorted for sponsorship in 2022?
Paris 2024 is only two years away and it will have gender equality at the heart of its programme - cycling, boxing and athletics will reach gender equality for the first time ever.