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Multi-year strategies and long-term partnerships are a great way to negotiate cost-effective sponsorship agreements with security in mind.

The uptake of golf by both juniors, females and a combination of the two, has grown in recent years.

The UK has the lowest followship for women's pro sport across Europe.

Half of the revenue for Formula E is made up of sponsorship, compared to just 15% of that for F1.

There is data that shows that sponsorships are trusted more than TV and social media advertising amongst sports fans.

Has Ronnie O'Sullivan's recent World Championship title inspired your journey to professional snooker?

The Irish sponsorship industry is looking strong already in 2022.

There's lots going on in May for sports fans - what will you be watching?

After COVID-19, many grassroots football clubs are gravely concerned about their future.

Got your eyes set on a heavyweight title like the Gypsy King?