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It's often not in a brand's best interest to have multiple deals with different sports organisations as part of their marketing strategy.

Thanks to the Lionesses' success at the Euros and outstanding female talent exhibited in Birmingham at last month's Commonwealth Games, women's sport is getting the recognition it deserves.

Featuring an athlete in sponsored content sees a greater return for brands.

September is a new start for many sports across the UK, so there's plenty of events to keep an eye on across the UK and beyond.

SPONSOR CONNECT's co-founder, Tom Dawson, is taking part in a live call with Fill Your Boots tonight at 8pm, to chat exclusively with community members about sponsorship in the sport

As the cost of living increases, relying on parents to entirely fund your youth squads' training and equipment shouldn't be a factor to get involved.

SPONSOR CONNECT is excited to announce the addition of sports podcast sponsorship to the opportunities available on the platform.

The recent heatwaves have caused havoc on green spaces and this includes pitches at sports venues across the UK.

Our co-founder, Tom, recently caught up with Sean over at Fill Your Boots to talk all things SPONSOR CONNECT and what a pleasure it was!

Grassroots football contributes £8.7bn alone in improved physical and mental wellbeing.