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As a professional in your sport, being a brand ambassador or 'influencer' is a valuable way to connect your sponsor with its target audience.

Were you following the 2022 24 Hours of Le Mans at the weekend? Are you hopeful to be in the driving seat in France at a future event?

How would your social media content come across to potential sponsors?

There is data that shows that sponsorships are trusted more than TV and social media advertising amongst sports fans.

The Irish sponsorship industry is looking strong already in 2022.

Grassroots sports clubs are at the heart of every local community for families, promising sports stars and seniors alike.

The opportunities for sponsorship in horse racing are endless. Ahead of this afternoon's Randox Grand National, how many brands will you spot?

April's sporting calendar is looking jam-packed. Which will be most popular with sports fans and sponsors alike?

70% of sponsors expect sponsorship spending across the industry to increase in 2022, a good sign for grassroots sport.

Are you, as an athlete, sports organisation or club, on TikTok?