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Our co-founder, Tom, recently caught up with Sean over at Fill Your Boots to talk all things SPONSOR CONNECT and what a pleasure it was!

Where businesses are becoming more conscious of corporate social responsibility (CSR) and how to demonstrate their contributions to customers, the role of sports sponsorship is important.

If you're on a journey to professional golf or working towards a rowing event at Paris 2024, research shows that these sports are favourable for Irish businesses looking to add sponsorship to their strategy.

With the return of Premier League football and the conclusion of Birmingham's Commonwealth Games, August is another busy month for sport.

The impact of the COVID-19 pandemic has led to a trend of more purposeful partnerships in the sports sponsorship industry.

Despite gambling's long-standing links with the sports industry, it seems only a minority of consumers believe the connections are appropriate.

If your local business has a target audience of ages 25-40, advertising through sport is a big deal.

Where younger sports fans are more active on social media, this presents more opportunities to connect with fans before, during and after matches or events.

Fans engage better when sponsorships 'make sense' - do you think your current partnerships are aligned?

Is sport taking advantage of the potential of Youtube content? Video marketing can be a great way to attract and retain sponsors.