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As the largest contributing segment to esports revenue, sponsorship is an important consideration for players wanting to progress.

Sailing was recognised as a sport in 1896 and made its Olympic debut in 1900.

Is sport taking advantage of the potential of Youtube content? Video marketing can be a great way to attract and retain sponsors.

If you're a sports professional, moving away from physical branding opportunities to partnerships may be a good move.

How will you guarantee that your fans will take notice of your sponsorship partners?

This Pride month and beyond, SPONSOR CONNECT supports equal opportunities to sport for all of the LGBTQ+ community across the UK & Ireland.

Summer events are in full swing this June as we see the likes of major tennis, athletics and horse racing take the spotlight.

What online marketing opportunities can you offer your sponsors?

Multi-year strategies and long-term partnerships are a great way to negotiate cost-effective sponsorship agreements with security in mind.

The uptake of golf by both juniors, females and a combination of the two, has grown in recent years.