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It's often not in a brand's best interest to have multiple deals with different sports organisations as part of their marketing strategy.

Featuring an athlete in sponsored content sees a greater return for brands.

September is a new start for many sports across the UK, so there's plenty of events to keep an eye on across the UK and beyond.

The recent heatwaves have caused havoc on green spaces and this includes pitches at sports venues across the UK.

From gruelling sailing challenges to skydiving champions, your brand can get better value-for-money and long-lasting partnerships with these sports.

Where businesses are becoming more conscious of corporate social responsibility (CSR) and how to demonstrate their contributions to customers, the role of sports sponsorship is important.

The Premier League is BACK and it's another big season for sponsorship.

With the return of Premier League football and the conclusion of Birmingham's Commonwealth Games, August is another busy month for sport.

The impact of the COVID-19 pandemic has led to a trend of more purposeful partnerships in the sports sponsorship industry.

Despite gambling's long-standing links with the sports industry, it seems only a minority of consumers believe the connections are appropriate.