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Ensuring you're clued up on how to create meaningful relationships that are well-positioned to your fanbase will make sure that your sponsorship is successful.

Did you catch The Boat Race yesterday?

April's sporting calendar is looking jam-packed. Which will be most popular with sports fans and sponsors alike?

March is another exciting month for sporting events across the UK. Whether you're counting down to Cheltenham Festival or into basketball, it's going to be a busy one.