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There is data that shows that sponsorships are trusted more than TV and social media advertising amongst sports fans.

For Gen Z & Alpha consumers (under 25), influencers play an important role in their lives.

Has Ronnie O'Sullivan's recent World Championship title inspired your journey to professional snooker?

The Irish sponsorship industry is looking strong already in 2022.

There's lots going on in May for sports fans - what will you be watching?

Got your eyes set on a heavyweight title like the Gypsy King?

As the 2022 Invictus Games has concluded for another year, your sights may already be set on the 2023 event.

Are you an avid 'pickler' and looking for sponsorship for yourself or your club? Give the sport the exposure it deserves with SPONSOR CONNECT.

These stats show that the post-lockdown sports sponsorship industry is on the road to recovery.

The opportunities for sponsorship in horse racing are endless. Ahead of this afternoon's Randox Grand National, how many brands will you spot?