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If your local business has a target audience of ages 25-40, advertising through sport is a big deal.

Fans engage better when sponsorships 'make sense' - do you think your current partnerships are aligned?

Is sport taking advantage of the potential of Youtube content? Video marketing can be a great way to attract and retain sponsors.

What are fans doing when they're watching sports? Browsing and posting on social media is a top priority for many.

What are your thoughts on the high-value gambling sector and the role it plays in football?

How would your social media content come across to potential sponsors?

The Irish sponsorship sector is dominated by sports, with the remaining 20% of deals going to the entertainment industry.

Multi-year strategies and long-term partnerships are a great way to negotiate cost-effective sponsorship agreements with security in mind.

The UK has the lowest followship for women's pro sport across Europe.

There is data that shows that sponsorships are trusted more than TV and social media advertising amongst sports fans.