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It's often not in a brand's best interest to have multiple deals with different sports organisations as part of their marketing strategy.

Thanks to the Lionesses' success at the Euros and outstanding female talent exhibited in Birmingham at last month's Commonwealth Games, women's sport is getting the recognition it deserves.

Featuring an athlete in sponsored content sees a greater return for brands.

SPONSOR CONNECT's co-founder, Tom Dawson, is taking part in a live call with Fill Your Boots tonight at 8pm, to chat exclusively with community members about sponsorship in the sport

SPONSOR CONNECT is excited to announce the addition of sports podcast sponsorship to the opportunities available on the platform.

Maximising return-on-investment (ROI) is a key metric for sponsoring businesses, and fans will be more inclined to make a purchase with a sponsor if it's something they care about.

Where businesses are becoming more conscious of corporate social responsibility (CSR) and how to demonstrate their contributions to customers, the role of sports sponsorship is important.

It's always been said that people buy from people. With this in mind, can you segment your sponsorship opportunities to include each sportsperson within your organisation or club?

Despite gambling's long-standing links with the sports industry, it seems only a minority of consumers believe the connections are appropriate.

As the largest contributing segment to esports revenue, sponsorship is an important consideration for players wanting to progress.