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With the Women's Euros underway and the football season finished, your female team may be considering new sponsorship for the new season.

Fans engage better when sponsorships 'make sense' - do you think your current partnerships are aligned?

Is sport taking advantage of the potential of Youtube content? Video marketing can be a great way to attract and retain sponsors.

2022's summer of sport continues this month with the likes of Wimbledon, Women's Euros and the Commonwealth Games taking place across the UK.

If you're a sports professional, moving away from physical branding opportunities to partnerships may be a good move.

This could result in the closure of over 5,000 grassroots football clubs across many local communities in the UK.

As a professional in your sport, being a brand ambassador or 'influencer' is a valuable way to connect your sponsor with its target audience.

How will you guarantee that your fans will take notice of your sponsorship partners?

What are fans doing when they're watching sports? Browsing and posting on social media is a top priority for many.

This Pride month and beyond, SPONSOR CONNECT supports equal opportunities to sport for all of the LGBTQ+ community across the UK & Ireland.