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Despite gambling's long-standing links with the sports industry, it seems only a minority of consumers believe the connections are appropriate.

Sailing was recognised as a sport in 1896 and made its Olympic debut in 1900.

Fans engage better when sponsorships 'make sense' - do you think your current partnerships are aligned?

GAA, football, golf and tennis are the most popular memberships amongst Irish adults.

Were you following the 2022 24 Hours of Le Mans at the weekend? Are you hopeful to be in the driving seat in France at a future event?

What are fans doing when they're watching sports? Browsing and posting on social media is a top priority for many.

This Pride month and beyond, SPONSOR CONNECT supports equal opportunities to sport for all of the LGBTQ+ community across the UK & Ireland.

As the gaming industry looks to level up before the end of the decade, aid your journey to professional e-sports with sponsorship.

How would your social media content come across to potential sponsors?

Half of the revenue for Formula E is made up of sponsorship, compared to just 15% of that for F1.