Thanks to the Lionesses' success at the Euros and outstanding female talent exhibited in Birmingham at last month's Commonwealth Games, women's sport is getting the recognition it deserves.
It's always been said that people buy from people. With this in mind, can you segment your sponsorship opportunities to include each sportsperson within your organisation or club?
If you're on a journey to professional golf or working towards a rowing event at Paris 2024, research shows that these sports are favourable for Irish businesses looking to add sponsorship to their strategy.