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Featuring an athlete in sponsored content sees a greater return for brands.

SPONSOR CONNECT's co-founder, Tom Dawson, is taking part in a live call with Fill Your Boots tonight at 8pm, to chat exclusively with community members about sponsorship in the sport

SPONSOR CONNECT is excited to announce the addition of sports podcast sponsorship to the opportunities available on the platform.

The recent heatwaves have caused havoc on green spaces and this includes pitches at sports venues across the UK.

Grassroots football contributes £8.7bn alone in improved physical and mental wellbeing.

Where businesses are becoming more conscious of corporate social responsibility (CSR) and how to demonstrate their contributions to customers, the role of sports sponsorship is important.

The impact of the COVID-19 pandemic has led to a trend of more purposeful partnerships in the sports sponsorship industry.

As the largest contributing segment to esports revenue, sponsorship is an important consideration for players wanting to progress.

Sailing was recognised as a sport in 1896 and made its Olympic debut in 1900.

Where younger sports fans are more active on social media, this presents more opportunities to connect with fans before, during and after matches or events.