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As the largest contributing segment to esports revenue, sponsorship is an important consideration for players wanting to progress.

If your local business has a target audience of ages 25-40, advertising through sport is a big deal.

Sailing was recognised as a sport in 1896 and made its Olympic debut in 1900.

Where younger sports fans are more active on social media, this presents more opportunities to connect with fans before, during and after matches or events.

With the Women's Euros underway and the football season finished, your female team may be considering new sponsorship for the new season.

Fans engage better when sponsorships 'make sense' - do you think your current partnerships are aligned?

Is sport taking advantage of the potential of Youtube content? Video marketing can be a great way to attract and retain sponsors.

2022's summer of sport continues this month with the likes of Wimbledon, Women's Euros and the Commonwealth Games taking place across the UK.

If you're a sports professional, moving away from physical branding opportunities to partnerships may be a good move.

This could result in the closure of over 5,000 grassroots football clubs across many local communities in the UK.