Latest News

Maximising return-on-investment (ROI) is a key metric for sponsoring businesses, and fans will be more inclined to make a purchase with a sponsor if it's something they care about.

From gruelling sailing challenges to skydiving champions, your brand can get better value-for-money and long-lasting partnerships with these sports.

Where businesses are becoming more conscious of corporate social responsibility (CSR) and how to demonstrate their contributions to customers, the role of sports sponsorship is important.

It's always been said that people buy from people. With this in mind, can you segment your sponsorship opportunities to include each sportsperson within your organisation or club?

The Premier League is BACK and it's another big season for sponsorship.

If you're on a journey to professional golf or working towards a rowing event at Paris 2024, research shows that these sports are favourable for Irish businesses looking to add sponsorship to their strategy.

With the return of Premier League football and the conclusion of Birmingham's Commonwealth Games, August is another busy month for sport.

Ahead of this afternoon's Women's EURO final, we're wishing the Lionesses the very best of luck!

The impact of the COVID-19 pandemic has led to a trend of more purposeful partnerships in the sports sponsorship industry.

Despite gambling's long-standing links with the sports industry, it seems only a minority of consumers believe the connections are appropriate.