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It's often not in a brand's best interest to have multiple deals with different sports organisations as part of their marketing strategy.

SPONSOR CONNECT's co-founder, Tom Dawson, is taking part in a live call with Fill Your Boots tonight at 8pm, to chat exclusively with community members about sponsorship in the sport

SPONSOR CONNECT is excited to announce the addition of sports podcast sponsorship to the opportunities available on the platform.

Grassroots football contributes £8.7bn alone in improved physical and mental wellbeing.

From gruelling sailing challenges to skydiving champions, your brand can get better value-for-money and long-lasting partnerships with these sports.

It's always been said that people buy from people. With this in mind, can you segment your sponsorship opportunities to include each sportsperson within your organisation or club?

With the return of Premier League football and the conclusion of Birmingham's Commonwealth Games, August is another busy month for sport.

Ahead of this afternoon's Women's EURO final, we're wishing the Lionesses the very best of luck!

The impact of the COVID-19 pandemic has led to a trend of more purposeful partnerships in the sports sponsorship industry.

Despite gambling's long-standing links with the sports industry, it seems only a minority of consumers believe the connections are appropriate.