The future of any club or sport weighs heavily on the youth systems in place. The countless hours put in by volunteer coaches and the parental taxis, ensures that the next generation have the skills and mind-set not only to compete at the required level but also for later life. Without the commitment of these individuals, amateur clubs would find it very difficult to compete year in, year out.
Funding
Funding for the season comes in the form of an allocation from the associated governing body. Unfortunately, this is never enough for most sports to cover their costs with the onus put on those same individuals to come up with, and put on, a series of fundraising events. However, there is another way.
Sponsorship of the next generation is equally as vital but often not given consideration by companies, even if their target market sits within youth sport. With the focus of most sponsorship partnerships within any sporting environment being based around the senior team or ‘best athlete’, there are opportunities that can represent great value for businesses in a number of ways:
- More participants meaning greater potential exposure on team wear
- Apparel worn is often worn outside of the sports setting
- Cost effectiveness versus equivalent adult offering
- Increased positivity towards your business
- Makes a difference to the youth within the community
- Resource for future workforce

For businesses of any size, this is something to investigate within your geographical target area. The search function on the Sponsor Connect website will give you access to a wide variety of opportunities to suit any budget.
Top Tip – Think multi-year rather than just one season
Sponsor Connect offers businesses and brands the opportunity to search out their perfect sponsorship partner at a budget that suits. As a business, we are committed to helping sports, clubs, teams and athletes become 1st class sponsorship partner.