In recent years there has been a massive public perception shift towards women’s sport, especially in those that were traditionally dominated by men. Never before has women’s sport been so high-profile, with reports suggesting it will generate more than £1bn annually by 2030. It also boasts the fastest growing sports in most countries. Off-field, there is also unrivaled growth in support and fan base. However, with a lack of exposure and under representation within the media, there is an uphill struggle to maintain the current trajectory.
Whilst there has been an increase in funding at grassroots, amateur and professional levels, most female athletes, teams and clubs suffer from a funding shortfall. Historically, a lack of commercial interest has meant that female athletes and teams have had to become creative when comes to generating revenue.
“excellent opportunities for businesses of all sizes to reap the benefits”
The hours of hard work put in by volunteers and committees has shown that when focus is applied to attracting sponsorship, there are excellent opportunities for businesses of all sizes to reap the benefits. Female sports are, on the whole, much more willing to go the extra mile to ensure that the sponsorship relationship is successful. Athletes are prepared to give up their time enthusiastically to help promote their sport, team as well as sponsors content and activations.
Brands and businesses have the opportunity to fill the financial void. Below are key points that could lend themselves to any marketing strategy:
- Excellent value when compared to more traditional sponsorship avenues
- Flexibility and creativity in the partnership
- Powerful and inspiring stories to align with your brand
- Progressive ideology that allows brands to prosper
- New audiences that are continuing to grow
Regardless of the competition level, the outlook for female sports and athletes is incredibly positive. Is now a great time to get involved – Absolutely!
SPONSOR CONNECT offers businesses and brands the opportunity to search out their perfect sponsorship partner at a budget that suits. As a business, we are committed to helping sports, clubs, teams and athletes become 1st class sponsorship partners.
