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Where younger sports fans are more active on social media, this presents more opportunities to connect with fans before, during and after matches or events.

The uptake of golf by both juniors, females and a combination of the two, has grown in recent years.

Grassroots sports clubs are at the heart of every local community for families, promising sports stars and seniors alike.

There's no doubt that the pandemic has accelerated the growth of e-sports. For budding professional gamers, sponsorship is a key stepping stone to reaching the next level.

Make sure that your sports team, club or organisation is a place for your participants to manage their mental health, with adequate financial support.